The KONA 10

Hyundai’s Driving with Volcanoes Challenge
With adventurer Sophie Radcliffe

One car. 10 volcanic landscapes. 72 hours. Introducing an epic world-first driving challenge featuring the all-new KONA – the stylish new compact SUV from Hyundai.

Adventurer Sophie Radcliffe will be pushing every boundary possible as she attempts to reach the peak or bowl of 10 volcanic landscapes across the UK and Ireland in under 72 hours.

KONA 10 will set a new epic driving route for those looking for adventure.


The ten volcanic landscapes for The KONA 10 challenge were selected through a partnership between Hyundai, Dr. Michael Scott - an expert in ancient history and Dr. Julia Crummy – a leading volcanologist. Their research has taken them back millions of years to when these ancient landmarks were formed – and include the 420 million year old Glen Coe, England’s highest elevation at Scafell Pike and the stunning volcanic deposits that make up the Giant’s Causeway in Ireland.

"There is the most incredible yet surprising volcanic history in the UK. The KONA 10 is going to shine a light on our volcanic heritage – from Snowdon to the Isle of Skye. This never before attempted route across the length and breadth of the UK and Ireland will take people on a journey through a rich and incredible tapestry of human history and achievement – from the ancient past, to the modern day."


"I believe that it is through challenging ourselves that we stretch our limits, break down barriers and realise we can achieve far more than we think."

In 2013 Sophie Radcliffe gave up her successful business career to create a new story for herself. Now – having completely redefined her life – she is an endurance athlete, blogger and motivational speaker who runs, climbs, swims and cycles all over the world. Sophie is an inspiration to anyone who wants to follow their dreams and fulfil their potential.

"To make it up 10 iconic volcanic landscapes in 72 hours will be a real challenge, but I love pushing myself physically and mentally, so for me it’s all part of the adventure. Although I've completed extreme challenges all over the world, this is my first involving a car and volcanoes!"

The car: all-new kona

Named after a volcanic district of the big Island of Hawaii – the all-new KONA SUV offers a cutting-edge combination of style, technology and performance to help you define life according to your rules. Featuring head-up display, wireless phone charging, the option of four wheel drive and nine vibrant colours to choose from, the KONA is truly defined by you.

The all-new KONA by Hyundai. You drive it. You define it.

Hyundai Kona

from £16,195 2WD manual transmission

from £24,995 4WD DCT transmission

View model specs