KONA10

The KONA 10

THE HYUNDAI KONA 10 CHALLENGE
One car. 10 volcanic landscapes. 72 hours.

Driving Hyundai’s all-new Kona SUV, adventurer Sophie Radcliffe battled snow and 50 mph winds to reach ten volcanic locations across the British Isles. Continuing each journey on foot, bike and even abseil, she completed this truly remarkable feat in under 72 hours.

Discover the story of the KONA 10 – an epic new driving route for those looking for adventure.

THE ADVENTURER:
SOPHIE RADCLIFFE

"I’m exhausted but so thrilled that we’ve been able to complete the KONA 10… you never know what the weather conditions will throw up. I had a brilliant team behind me, from expert guides to support vehicles to help ensure this was a success"

In 2013 Sophie Radcliffe gave up her successful business career to create a new story for herself. Now she’s an endurance athlete, blogger and motivational speaker who runs, climbs, swims and cycles all over the world. Sophie is an inspiration to anyone who wants to follow their dreams and fulfil their potential.

"The toughest moment was the descent of Ben Nevis in the dark with full winter conditions; snow, wind and freezing temperatures…"

THE VOLCANIC HISTORY:
UK AND IRELAND

The ten volcanic landscapes for The KONA 10 challenge were selected through a partnership between Hyundai, Dr Michael Scott – an expert in ancient history and Dr Julia Crummy – a leading volcanologist. Their research has taken them back hundreds of millions of years to when these ancient landmarks were formed – and include the 420-million-year-old Glen Coe, Scafell Pike and the Giant’s Causeway in Ireland.

"There is the most incredible yet surprising volcanic history in the UK. The KONA 10 has shone a light on our volcanic heritage – from Snowdon to the Isle of Skye and I am in absolute awe of Sophie for conquering these volcanic locations in less than 72 hours."

union glacier

THE BUCKET LIST: EXPERIENCE IT FOR YOURSELF

Hyundai has teamed up with travel blogger James Relf Dyer to produce the ‘KONA 10 bucket list’ – a selection of must-do and must-see experiences along this truly epic new driving route, which can be seen below.

THE ROUTE:
KONA 10

Discover the epic route of the Kona 10 and our KONA 10 bucket list – covering a host of spectacular destinations including the three highest peaks in the UK.

map

The car: all-new kona

Named after a volcanic district of the big Island of Hawaii – the all-new KONA SUV offers a cutting-edge combination of style, technology and performance to help you define life according to your rules. Featuring head-up display, wireless phone charging, the option of four wheel drive and nine vibrant colours to choose from, the KONA is truly defined by you.

The all-new KONA by Hyundai. You drive it. You define it.

Hyundai Kona

from £16,195 2WD manual transmission

from £24,995 4WD DCT transmission


View model specs